Choose PT for collateral

While most fact-based marketing projects at PT include a test report, the report is just one deliverable—and it might not be appropriate for all your target audiences. This video covers some of the many collateral options we can create to reach different audiences with different consumption styles, including two-page executive summaries and engaging infographics. When you’re ready to discuss your next project, we can help map out a campaign that will reach all of your buyers.

Choose PT for end-user tech

We’ve been assessing end-user devices, from laptops to desktops to Chromebooks and beyond, for our entire 21+ years of existence. In this video, we explain how PT approaches testing the devices we use every day. While many projects start with performance testing via multiple benchmarks, we can also quantify your products’ durability, heat resistance, manageability, serviceability, and much more. Reach out to discuss how we can help you market your end-user solution.

Choose PT for proof

Our offerings exist on a spectrum to accommodate different goals, contexts, and budgets. But one thing is consistent across everything we do, from research to validation to real-world, hands-on testing: Buyers trust it. And that’s not just because they’ve come to trust us; it’s also and more importantly because we always show our work. Whatever your product and whatever your marketing goals, we can deliver real-world proof points that help you sell, proving your advantages through research, validation, or testing.

Choose PT for cloud

As more and more workloads move to the cloud, we at Principled Technologies are ready to prove the benefits of your cloud solution. We can compare solutions or services from different cloud providers, quantify the benefits of different instances within one cloud provider, and measure on-premises solutions against cloud competitors. As we explain in this video, we know how to adapt tried and true on-prem strategies for emerging cloud challenges—and with years of experience in the cloud, they’re not new to us. Reach out to talk about your next cloud project.

Choose PT for analysis

While the majority of our work involves hands-on testing and research, case studies and analysis are also in our wheelhouse. For case studies, you connect us with the customers and we do the interviews, drafting the case study to highlight your product in its real-world context, utilizing our experience across a wide range of verticals, and anonymizing the customer if necessary. We’re also able to analyze your product in its market context, leveraging our decades of experience in the tech industry. Whether confidential or public, we’ll always be clear about what’s our opinion and what we found in research of publicly available data. This video explores the unique advantages PT brings in these spaces.

Choose PT for targeting verticals

Much of the work we do focuses on broad audiences, such as tech buyers in enterprises or C-level executives at small businesses. But we’re also comfortable—and experienced—at studies that focus on a more specific vertical. That might mean testing the performance of K-12 classroom workflows, applying the results of a general benchmark to a financial audience, or creating telecommunications-focused collateral under our client’s brand. Our unique set of capabilities, including years of experience working across many industries in our capacity as an e-learning provider, make us ideal for vertical-specific work. This video has Mark Van Name explaining how we can put our vertical-specific expertise to work for you.

Choose PT for test reports

To engage, reward, and empower: That’s the goal of every test report we publish at Principled Technologies. In this video, we talk through our process for creating test reports and the factors that make a report a success. Our test reports focus on our independent, third-party testing—verifiable data that buyers can trust because we also publish the details of exactly how we ran our tests.

From mock-ups and story development to multiple draft iterations, we work with our clients to create compelling reports targeted to specific buyer audiences. Let’s chat about the story you want to tell with your next project.

Choose PT for video

A custom video can be a compelling addition to your marketing collateral, providing another format to engage customers whose consumption style preference runs to video. Here, Mark Van Name discusses the types of videos PT creates and how we work with you to reach your target audiences, from concept to storyboard to final files.

Whether you want to add collateral to a testing project or need an engaging video under your brand from an award-winning agency, the Principled Technologies team of videographers, audio engineers, animators, and graphic designers are ready to get to work crafting your next video.

Choose PT for your goals

The starting point for every project at PT is your target audience and marketing goals. This video covers what we do before we even start a project, from understanding your goals, to collaborating on test plans and collateral needs, and finally creating a detailed plan for the project in a statement of work. As Mark says, “The more we can craft to fit your timeframe and budget, the better job we can do for you.” Got a project on the horizon? Reach out today so we can start figuring out the plan to reach your marketing goals.

Choose PT for AI

Whether we’re talking about AI-enabled functions, GenAI tools, or training AI models on servers, AI is the hottest buzzword in tech today. In this video, Mark discusses the ways AI is touching our businesses and our lives today, from the individual user to enterprises to the edge. Principled Technologies can assess AI performance and features on every kind of solution, and we’d be thrilled to talk to you about the challenges you see with marketing your product’s AI capabilities.

Choose PT for your marketing needs

A key principle at PT is to do great work for our clients, and that starts with listening to their needs. This video covers how our tech experts and award-winning agency team come together to produce the specific marketing deliverables our clients need to achieve their specific goals. For over two dozen types of collateral, from test reports and deployment guides to interactive PDFs, videos, sales enablement training, and so much more, PT has the experience and capabilities to create the content you need to meet your sales and marketing objectives. If you’re interested in seeing how we can help you, reach out.

Choose PT for promotion

Every marketer knows that completing collateral is just the beginning; you also need to make sure that collateral reaches the right eyes. In this video, PT marketing lead Sharon Horton explains all the work we do to promote your collateral, from posting about it on our website and social media to putting out a press release. To learn more about how we typically promote our work and the many options you have, reach out.

Choose PT for manageability testing

With more workloads moving to the cloud and increasing numbers of employees working remotely, manageability is an ever more important consideration for many IT buyers. As we discuss in this video, Principled Technologies can measure a management solution’s benefits in many ways, including quantifying how much time and effort it takes to complete common tasks; assessing the ease or complexity of the user interface(s); and validating the solution’s real-world capabilities. If you’re selling solutions where manageability matters, let’s chat.

Choose PT for AI development

AI development is one of the hottest topics in tech, and companies across industries are implementing new ways of growing their businesses with AI. In this video, Mark Van Name talks through how PT can prove the benefits of your AI solution, including highlighting the computing challenges that AI developers face and how your solutions can make life easier and more productive for them.

Choose PT for cloud AI

The cloud and AI, two of the hottest topics in technology, can come together to create powerful solutions for enterprises. As Mark discusses in this video, Principled Technologies has years of experience assessing the factors that matter most to cloud AI solution buyers, including selecting the right configurations of memory, storage, CPUs, and GPUs. We create use cases for specific target audiences and utilize AI workloads, such as those in the MLPerf suite, to show the strengths of cloud instances for enterprises and their AI needs.

Choose PT for work your way

At PT, no two projects are exactly the same—whether they include testing or involve us purely as a marketing agency. As we explain in this video, we believe the best way to serve our clients is in the way that works best for each person. While we have some standard processes, we customize our approach for each client’s needs and preferences, seeking your input and guidance at each stage of a project. Have a marketing project on the horizon? Let’s discuss how PT can work your way to produce the collateral you need.

Choose PT for custom testing

While much of our work involves testing performance, quantifying ease of use, and validating features, that’s only the beginning of what we can do. As Mark Van Name says in this video, “Any aspect of your solution—anything that’s measurable—we can study [and] compare it to earlier solutions of yours and to the competition.” If you’re interested in custom testing, reach out to us. Whatever the solution and whatever the benefit you want to highlight, we can find a way to test it, prove it, and market it to your audience.

Choose PT for data center

From AI to database workloads and from servers to storage arrays, we have decades of experience assessing data center technologies for an IT audience. Mark Van Name takes a few minutes in this video to explain some of the factors that go into testing those technologies, with special focus on the hottest topic in tech today—AI. To learn more about how we can help show off your solution’s benefits, reach out.

Choose PT for interactive content

Interactive content provides a flexible experience that can be unique for many different users, making it ideal for sales enablement and buyers who want to find their own ways through product information. As we discuss in this video, creating interactive content involves conversations around style, sizing, extent of interactivity, time of a typical user path, target audience, and key points of the material. PT has developed a range of interactive content for customers across multiple industries, and our designers and developers are ready to dive into your next project.

Choose PT for expertise

The value of a piece of marketing collateral goes beyond how effectively it engages a customer—it’s also worth more the longer it’s relevant. Getting collateral out to the market faster has real value. In this video, Mark discusses our journey from creating simple lab reports to building an award-winning agency to help our clients reach their customers faster and more effectively. Our technical and agency staff work together to tell stories, translating facts from our testing into real-world stories that matter to buyers. Looking to market your technical products and solutions? We’re ready to help!

Choose PT for a winning team

The first steps of a project are crucial in setting up the project for success. In this video, we discuss some of the key first steps we take when kicking off a new project. Our project manager is the main point of contact, but our project teams also include technical performance engineers, writers, graphic designers, and maybe others, all of whom will be working together and with you on the testing and results, developing the story, and creating the marketing collateral. The Principled Technologies team is here to serve you, and we want you to be involved as often as you want.

Choose PT for a services testing

In the tech world, “services” is a big umbrella, covering specialized technologies and software, white-glove assistance from teams of people, and everything in between. We can assess the experience of using your services, including quantifying how much time and effort they can save, in a variety of ways. Here, PT co-founder Mark Van Name discusses the kinds of services we test and how we approach each unique project. To learn more about how we can help quantify the benefits of your services, reach out.

Choose PT for user-focused AI

More and more everyday devices and solutions are putting AI to work, and AI is affecting more and more aspects of device performance and user experience. Here, Mark Van Name talks about our capabilities measuring performance and user experience on devices running AI and other background workloads—plus the misconception that AI solutions require GPUs.

Choose PT for agency work

Our in-house marketing agency has a wide range of capabilities, bringing together graphic designers, writers, photographers, videographers, audio engineers, developers, project managers, and more. “Whatever you need for your target audience, there’s a good chance we have experience with it,” says Mark in this video. A key distinction for PT’s agency team is the combination of our award-winning studio team and our technical experts, who work together closely. If you’re looking for an agency that understands your technology, look no further.

Choose PT for crafting the story

Something ‘based on a true story’ is fiction. At PT, we tell the true story with proven facts and verifiable data that buyers can trust. As we explain in this video, Principled Technologies works with clients to take best advantage of the facts to meet their marketing goals.

When our test results don’t match your marketing goals, it isn’t a wasted effort. It’s data that tells you where your product fits in the current marketplace, and it provides guidance and direction for your product development team.

Let’s talk about crafting the story you want to tell.

Choose PT for SMB AI

AI solutions aren’t just important in big businesses. A large and rapidly growing number of small and medium businesses (SMBs) with significant stores of data are also looking at taking advantage of AI. PT co-founder Mark Van Name talks through a continuum of AI solutions and supporting devices for SMBs in this video. At Principled Technologies, we can measure and quantify the benefits of your solutions for SMB buyers as they prepare to implement their AI projects.

Choose PT for testing built for you

Getting to a proof point isn’t as simple as just running some benchmarks. There’s a great deal of planning, preparation, and tuning behind the facts and figures you eventually see. Our project managers and performance engineers work with clients to build test plans that simulate realistic contexts for their target audiences, so our results reflect how a solution would actually perform in the real-world.

Preparing for your next launch? Let’s talk about the testing plan that will highlight your wins.

Choose PT for learning

Why would a technical marketing company also offer learning services? At PT we produce collateral that is engaging, rewarding, and empowering—all attributes that also make for effective learning solutions. In this video, we discuss how we help clients in tech and many other verticals engage learners. Our instructional design, e-learning development, and creative teams work with clients to build award-winning courses that meet diverse training needs. Need customized training solutions? Let’s talk.

Choose PT for on-prem AI

As AI explodes in relevance, many enterprises are choosing to build and expand AI solutions in their on-premises data centers. This video covers the range of on-prem solutions and use cases enterprises are considering for their AI needs.

PT has deep experience utilizing AI benchmarks, such as those in the MLPerf suite as well as other tools, to help our clients highlight the benefits of their AI solutions, their solutions’ AI features, and how to build applications to connect databases and AI models.